Jump-Start Your First Party Data Strategy with a CDP

Owned data will be more important than ever in a post-cookie world. However, after years of overreliance on Facebook attribution data, many organizations remain stuck at the starting line of collecting and segmenting first party data to learn what motivates their audiences.

Pantheon and Blue State will walk through how Lytics CDP can help nonprofits take the first steps to a scalable and affordable first party data solution. In this webinar, we’ll demonstrate how Lytics ties together website personalization, targeted email and paid media retargeting to engage deeper with users. Join us!